Case Study
The Problem
The client was interested in entering their current marketplace with a new instrument concept. Although the concept had made inroads in other industries, the technique was different and considered “complicated” in the client’s industry.
The Approach
Our staff member, who had extensive knowledge of instrumentation, examined the state of the art as well as the drivers in the client industry. Then laying out a road map for development, we worked side by side with the client’s R&D group to develop the features that the instrument must have, and to translate the currently accepted technology to the new technology. In each step in the development, we benchmarked those developments against the market desires and evaluated (by hands-on beta testing) the performance against current standards.
The Results
Our experience in both the technology and marketing of scientific instruments enabled us to provide the client with the assistance to develop a rugged, high performance instrument, as well as providing the data necessary to develop marketing materials and statements to prove the instrument’s performance to their customers.